Service 05 / 05

Trade fair marketing for manufacturersTrade fair kit

Trade fair marketing for manufacturers and exporters: invites before the show, booth artwork and a visitor form during it, and WhatsApp and email follow-ups after it, so the cards you collect turn into quotes.

In practice
  1. Every visitor logged at the stall, with what they asked about.
  2. Thank-you, catalogue and reminders sent on their own after the show.
  3. A short report: visitors, quotes and who to call first.
The problem

The stall costs lakhs. The follow-up is where most of it is lost.

Factories spend months getting ready for IMTEX, PMEC or a show abroad: the stall, the travel, the samples. Then the visitor cards go into a bag, and the follow-up starts a week later, if at all.

Buyers meet dozens of suppliers at one show. The ones who send a clear thank-you, catalogue and quote within a day or two are the ones they remember.

What you get

Deliverables
  • Invites before the show

    WhatsApp, email and LinkedIn invites to your customers and prospects, with your stall number and a reason to visit.

  • Booth artwork

    Backdrop, standees and product panels as print-ready PDFs for your stall builder.

  • Visitor capture

    A simple form or QR code at the stall, so every visitor is logged with what they asked about.

  • Follow-up sequence

    A thank-you on day 0, the catalogue on day 1 and a quote reminder on day 7, sent and tracked automatically.

  • After-show report

    How many visitors, how many quotes, and which leads to call first.

How it works

Process
  1. Plan

    Six weeks out: goals, the visitors you want and the invite list.

  2. Prepare

    Invites, artwork and the visitor form ready two weeks before.

  3. Capture

    Every visitor logged at the stall, with notes.

  4. Follow up

    Messages go out within 48 hours, then on a schedule until each lead says yes or no.

Tools we use

Platforms
  • WhatsApp
  • Gmail
  • Google Sheets
  • Zoho
  • HubSpot
  • Figma

Logos are trademarks of their owners and show platforms we work on, not partnerships.

Who it's for

Fit

Manufacturers and exporters exhibiting at Indian shows like IMTEX and PMEC, or at fairs abroad, who want quotes from the people they meet.

How early should we start before a trade fair?

About six weeks before the show. That leaves time for invites to go out two to three weeks ahead and for the artwork to reach your stall builder.

Do you build the stall?

No. We design the artwork as print-ready PDFs for your stall builder. We don't fabricate or set up stalls.

What happens to the visitor cards after the show?

Every visitor is logged at the stall. Within 48 hours each one gets a thank-you and your catalogue, then reminders on a schedule until they say yes or no.

Next step

Win your
next order.

Message us on WhatsApp for a free 30-minute review. We'll look at where you are today and tell you exactly what we'd build first.

Illustration · what your buyers could see